Still not much for signage and advertising

So I'm walking down the LONG hallway to the Citrix part of the convention center this morning and I didn't see any Citrix signs until the escalators to take you up. Last time it was here there were signs in the hall leading down to the convention center. I see the lack of signage as a lack of virtually free advertising. Citrix should really hit the home user for advertising with the GOTO product line. Home people don't know what presentation server is, but most have heard of GOTO MyPC. Citrix should really advertise their consumer line to the other people who aren't hear for the conference like they randomly do on the web in advertising space.